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My favourite makeup brands that cater for all! | Beauty series

9th June 2020 Be first to comment

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This post contains links to previous AD blog posts. I have previously worked with brands mentioned in this post but am under no obligation to write this article.

Something I have always stuck by and kept in mind is that a beauty brand is only truly wonderful if they are fully inclusive and available to all skin colours. I also believe in the beauty industry growing and adapting as it has changed so much in recent years and I believe that brands need to work alongside influencers from all walks of life to create a welcoming brand to be talked about!Β 

During a discussion with Lush at the LUSH Validation event, we spoke about the industry expanding and becoming fully inclusive of all skin colours and those from so called “unconventional” backgrounds coming into the beauty industry. When I say ‘unconventional’ I mean how some brands and people do not understand men wearing makeup, Drag artists and such. LUSH and I had a huge discussion about this and how every brand should grow with the times and start embracing the use of makeup by men, women and those from different walks of life.Β 

The Makeup industry

The beauty industry is growing as we speak and I LOVE IT!Β 
We are seeing more and more instagram accounts dedicated to unique makeup design and it is honestly refreshing. We now live in a time where men are openly using makeup and sharing it online with incredible designs and concepts. We still have a lot of work to do and building these artists up is key to making them realise they should never feel shamed or embarrassed for simply embracing creativity through makeup.

Drag artists both men and women are becoming so much more well known and it is flooding social media and absolutely slaying it. I am obsessed with seeing male influencers, makeup artists and drag queens do what they do so openly.

One thing I am always checking up on is whether brands embrace skin colours. If I approach a brand, I want to see that they are creating foundations and concealers amongst other products in all shades so that my friends and family of all skin colours can also easily access products too. The discussion with LUSH was also mainly focused around this saying that if we go on a shopping trip to a beauty shop, we should be able to shop for all of us in the group. If the brand does not cater for that then they need to do better!Β 

Here are some of my favourite brands below who have a huge range of shades for different skin colours and work in adapting within the industry!

Makeup Revolution

Revolution are a wonderful brand! They are my absolute favourite and the majority of my collection is from them. They are cruelty free and most of their products are vegan with others being vegetarian!Β 

As you can see they have products in a huge range of skin colours catering for those with light skin all the way to the those with dark skin. They also work with male makeup artists and embrace the industry changes!

It’s great to see a beauty brand with amazing ethics and changing with the times. Being accepting of all skin colours and all walks of life makes the brand top notch in my opinion as the beauty industry brings light to some peoples lives and it’s a forever growing industry that people are looking to more and more.

As you can see from their Instagram they are really good at promoting a mix of different people including black influencers, POC and men also. They are a brand that make me feel happy whenever I see their posts.

They also create skincare and have so many ranges for those with different skin types and needs which is important! It’s really good for a brand to cater to as many people as possible and I feel that Makeup Revolution do a really good job of it!Β 
I hope to work with them in the near future as they are my favourite skincare and makeup brand and it would be a dream!Β 

Images are linked to Makeup Revolution Instagram!

Checkout my other posts including Makeup Revolution!

* Advent calendar review
* Auburn goddess look
* Makeup for dummies #1
* Makeup for dummies #2

E.L.F cosmetics

ELF are another one of my favourite brands! When shopping for beauty or skincare I will always look on their section to see what they have new or just to buy existing products I can’t get enough of! Since ELF are cruelty free and offer a lot of vegan products I will always look to them for new lines and campaigns!Β 
As you can see ELF have also got a really good variety of shades for different skin colours and work with influencers from all walks of life regularly showing their diverse clients, staff, influencers and consumers on their websites and social media! Β 


ELF are an affordable brand and constantly come up with new campaigns and products that really can suit so many people! They are always embracing people on their social media and are clearly a very inclusive, welcoming and fun brand. They even include little ones and animals on their Insta feed! It gives their brand a lovely welcoming feel.

Barry M Cosmetics

Barry M Cosmetics are another of my go to beauty brands! They have awesome ethics and are completely cruelty free with most of their products being vegan friendly!Β 
They work with so many male and female influencers and MUA’s from all walks of life and cater for and embrace black people and POC which is awesome!Β 

I love trying new products by Barry M as they always spruce it up including having a wide range of wonderful nail varnish

As you can see they work with so many different amazing people and they really do make some fantastic content for their products!Β 

They are a welcoming, diverse brand and make me feel excited about the beauty industry growth!

LUSH Cosmetics

LUSH cosmetics is one of my all time favourite brands and shops! They are absolutely fabulous.Β 

They are ethical, fun, serious and passionate about making positive change in the world! They are a company that make bath, body, makeup, perfume and all things beauty dreams come true!Β 

They lead peaceful protests and create campaigns to help educate and do great things to change societies view.Β 

Lush and I had a huge discussion during their Validation day event about brands being accepting of different people such as POC, black people, men, drag artists and all who deserve a place in the beauty industry!

LUSH also have grown so much over the past few years. They have expanded so much and it’s been such an exciting time for them within the industry! They have recently expanded store sizes and have opened up their own in house spa’s where professional masseuse’s and masseurs give a range of tailored spa treatments including full body massages, emotional experiences alongside the treatment, bubble baths and even trying tea!Β 

Here are some posts I have written including LUSH products and experiences!

* LUSH gifted valentines beauty review | AD
* Galentine & Palentines get together | AD
* Me time – Valentines | AD
* Lush Haul product reviewΒ 
* Lush – Tailor made spa treatment review

The world of beauty is growing daily and the community is becoming more and more incredible with talented people from all walks of life! I cannot wait to see what the industry has in store in the coming years. If we stick together we can help every beauty brand adapt and grow with the times giving everyone the service and products they need and deserve.Β 

Thank you for reading! It is important to encourage brands to open themselves up to new things and ensuring they cater for all. We can do this together.

Stay wonderful!

Louna x

adviceBarry M CosmeticsBeautybeauty bloggerBirminghamBlack lives matterBlackoutCampaignconfidenceCreativityCruelty FreeDiversityEqualityethicalfriendshipFunhappinessI support black livesinclusiveInfluencerInspireLifestyleLUSHmakeupMakeup revolutionmental healthPhotographyPlant basedpositivityProductSelf careself loveSkin colourSkincarevegan friendlyvegetarian friendly
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My latest Instagram feed!

burstsofautumn

I hope all who celebrate had a wonderful Christmas I hope all who celebrate had a wonderful Christmas and all who don't, that you had a great day in general.

This year has been insanely difficult for most so it's ok if:

Β° You haven't felt festive

Β° You didn't manage to buy cards or gifts for everyone 

Β° You felt sadness/ Anger/ Irritation on Christmas day

Β° You need time alone or time away

Β° You haven't been productive 

The bottom line is, it's ok. You have done so well to even just get through this indescribable year or loss, anger, frustration and sadness. 

I send you endless love, hugs, positivity and a shoulder to lean on. You are incredible and I am so proud of you. 

I hope you've been looking after your mental and physical health. Remember that you matter and what you feel is valid. 

Stay wonderful, stay safe but most importantly stay alive β€πŸ–€

________________________________________

#Christmas #Festive #NewYear #MentalHealth #Wellbeing #Lockdown #InTiersWithTears #Homesofinstagram #discoverunder2k #discoverunder5k #homestyledecor #homedecor #shinyhappybloggers #babessupportbabes #chattycaptioncommunity #homeinteriors #housetohome #homesweethome #DailyGirlsFeed #discoverunder2k #Positivity #Strength
Merry Christmas Eve to all who celebrate it β€πŸŽ„ I wish you the most wonderful time and I hope you can find joy despite us being in such tough times. 

Sending endless love, hope, happiness, positivity, joy and fun ❀🎁

#Christmas #ChristmasNails #Festive #StaySafe
Are you feeling festive? I have personally reall Are you feeling festive? 

I have personally really struggled this year and I know so many others will too with how weird the world is at the moment. Everything seems stressful and emotionally and physically draining. Time is flying by but things still feel the same. 

From today I'm going to really try and get into the festive spirit with Christmas films, songs and such. I may even throw a mulled wine or two in there! 

How are you getting festive? It's ok if you aren't. We live in such strange times and there is so much uncertainty. I'm so proud of you for getting through it all! 

________________________________________

#writerscommunity #selfgrowth #writersofinstagram 
#Homesofinstagram #discoverunder2k #discoverunder5k #homestyledecor #homedecor #shinyhappybloggers #babessupportbabes #beautygirl #chattycaptioncommunity #beautybloggeruk #DailyGirlsFeed #Christmas #ChristmasWithLove #Lockdown #Covid19 #MentalHealth #Wellbeing #Positivity #positivevibes
Are you ok? A lot of people are not and I just wan Are you ok? A lot of people are not and I just wanted to use todays post to ask this question because it fucking matters more than anything! 

Whether you leave me a comment, message me, talk to someone or just internally answer these questions, give them a think because it's important and it matters how honest you are with yourself.

Β° How are you feeling?

Β° How has recent lockdown and restriction news impacted your mental and emotional health?

Β° Do you realise that you matter? Do you know that all of your thoughts and feelings are valid?

Β° Are you ok? 

Β° Do you need someone to talk to? 

You are doing incredible for overcoming everything. This year has been absolutely terrifying, anxiety inducing and just emotionally, mentally and physically draining. You, my friend are a legend! I hope you realise how much respect you deserve for holding on during this weird time.

________________________________________

#writersofinstagram #writerscommunity #discoverunder2k #discoverunder5k #shinyhappybloggers #babessupportbabes #chattycaptioncommunity #homesweethome #positivity #positivevibes #positiveenergy #Cosy #Autumn #Winter #Fall #Warmth #LifestyleBlogger #SelfCare #Wellbeing #MentalHealth #COVID19 #covidchristmas #christmaswithloveβ€οΈπŸŽ„πŸ’«
"You have to wear a lot of hats as a creator" - A "You have to wear a lot of hats as a creator" - A great sum up of a creators work life from Andy at the blogosphere event!

Would you agree? - You are almost every role in the 'office' as a freelance content creator which makes you awesome! πŸ‘ #joby

So since I'm a busy bee working lots have a bit more of my self Confessed geek with secrets look!

This is how I feel most days with reading? Working and writing!

Shop the look
* Mustard long sleeve top - @primark
* Skirt - @georgeatasda
* Shoes - @drmartensofficial
* @harrypotterfilm

* Camera - @nikoneurope

These beautiful frames are from @specsavers and are the @kylieminogue range! πŸŒ™πŸ’•

________________________________________

#curvygirl #curvypower #curvywoman #curvyconfidence #midsizegals #midsizefashion #midsivestyle #chicstyle #reallifeandstyle #curvesonfleek #curvyrevolution #curvymodel #curvyfashionista #hourglassfigure
#fashionphotography #athomestyle #Whatimwearingathome #theperksofbodyposi #bodypositive #bodyposipals #selfloveclub #selfloveissexy #mybodymybusiness #curvygirl #celebratemycurves #DailyGirlsFeed #Geek #GamerGirl #Bookworm
So as part of my personality glasses reel and look So as part of my personality glasses reel and looks I included this Self Confessed geek with secrets look but this one is a flatlay! 

Buying this look:
* Mustard long sleeve top - @primark
* Skirt - @georgeatasda
* Shoes - @drmartensofficial

These beautiful frames are from @specsavers and are the @kylieminogue range! πŸŒ™πŸ’•

________________________________________

#curvygirl #curvypower #curvywoman #curvyconfidence #midsizegals #midsizefashion #midsivestyle #chicstyle #reallifeandstyle #curvesonfleek #curvyrevolution #curvymodel #curvyfashionista #hourglassfigure
#fashionphotography #athomefashion #athomestyle #Whatimwearingathome #theperksofbodyposi #bodypositive #bodyposipals #selfloveclub #selfloveissexy #mybodymybusiness #curvygirl #curvefluencer #celebratemycurves #DailyGirlsFeed #Geek #GamerGirl #Bookworm
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